Why there is no BB9, Windows 9 and iPhone 9

There is a reason why there is no BB9, Windows 9 and iPhone 9. Mister Mo gives an insight into why some mobile phone and tech brands have avoided the number 9.

BlackBerry skipped 9 and gave us BB10. Windows and Windows Mobile skipped 9 and went from Windows 8 to 10. Apple has skipped 9 too and given us iPhone 8 and iPhone X (the “X” is for 10). There is a simple reason why mobile phone brands are skipping the number 9. There is a reason why there is no BB9, Windows 9, Windows Mobile 9, and iPhone 9. Come with me for the details.

number 9 in marketing bb9 windows 9 iPhone 9

Marketing and Perception

If you want to sell products across multiple cultures, the rule of the game is to understand those cultures and their superstitions. This is the 21st century, but human nature is still essentially the same. For example, even in many places in the West, the number 13 is considered a number for bad luck. Remember “Friday the 13th”? Aha.

You are not likely to see Windows 13 or an iPhone 13 in the future.

Also, in countries like Korea, China and Japan, the number 4 is a synonym for the word “death”. As such, brands active in those countries tend to avoid it. Who wants to buy death?! I remember Nokia avoiding that number in phones they shipped to that region.

Don’t forget it. If you want to sell products (consumer products especially) across multiple cultures, the rule of the game is to understand those cultures and their superstitions. Sometimes, brands take a chance and go ahead to push a product associated with an unlucky/negative number anyway. Sometimes, that is part of the game. But with the consumer public, perception is a factor. A strong factor.

The Number 9

So, what’s up with the number 9? It is a curse word in Chinese and a synonym for suffering, agony or torture in Japanese. That’s what.

Note the Chinese connection. That is a huge market that big brands cannot afford to play with, so those brands who wish to sell there avoid numbers that can mess up product perception. In marketing aferall, perception is everything.

Now you know why there is no iPhone 9. Apple jumped and passed the Chinese curse word. And when I say curse in this context, I do not mean swear.

Summary
Description
There is a reason why there is no BB9, Windows 9 and iPhone 9. Mister Mo explains.
Author
Publisher Name
MobilityArena
Publisher Logo

Loading...

8 Thoughts to “Why there is no BB9, Windows 9 and iPhone 9”

  1. Yelutide

    Hmmm…. Are you in other word saying their won’t be Android 9.0?

    1. Android hasn’t followed this path, partly because it isn’t a consumer-facing product, I think. Most people don’t know what version of Android their phones run.

    2. Yelutide

      Thanks Mr M.O. Another thing that is bugging my mind and so annoying is that why is wizytechs copying your post without giving reference to you? is this permitted in blogging sphere because it is absolutely unprofessional? This is your brain child and someone can just come over, copy it without giving reference back to the original source.

      I’m pissed right now. (The guy is fond of copying most of your posts)

    3. Thanks for bringing this to my attention, Yelutide. It is certainly wrong of him to use our content without permission. We will deal with it. Thanks, again. Cheers.

  2. Ayodele

    Human beings and superstition, I just don’t gerrit.

  3. Lol. Never thought of that. But thanks for the info.

  4. Araoye Gbadebo

    Whoa! Really!? So those numbers are now curse in some countries through what they experience in those date. Now I understand. So are now saying that the iPhone X is presently an iPhone 10?

    1. Jadexx

      Araoye,

      Yes it is iPhone 10. X being the Roman numeral symbol

Leave a Comment